Advertisement

Anthropologie utilizes all types of advertisement in order to attract new and potential customers. Their main goal is to use advertising to catch viewers attention, in hopes to lure them in to the store.


The company uses billboards since specific geographic locations may be chosen, which allows these particular ads to be placed in areas occupied by a large majority of the target market. The billboards tend to be placed in areas such as market centers, design districts, and shopping hotspots.



Bus stop advertisements are also used for the purpose of choosing specific locations. These advertisements tend to be used in more city areas in order to attract the target audience living in those areas.



Online advertising is use through trade magazine websites, which ensures that large portions of industry professionals are likely to be exposed to the advertisements. It also allows a direct connection between the advertisement and the Anthropologie website where customers may browse through merchandise. Online advertising also includes ads that are published on Facebook, Twitter, and Instagram.

Promotional flyer are used  as a direct marketing tool in which Anthropologie will be able to physically hand out advertisement for the brand, while giving potential customers excess to employees who know information regarding the company and other promotions.

Fraud and Security

Orders placed on the Anthropologie website are encrypted using SSL technology. Secure Socket Layer  is a technology used by vendors to ensure the security of online business. It negotiates and employs the essential functions of mutul authentication, data encryption and data integrity for secure transactions. In order for SSL security to work, you must use an SSL enabled browser.

Cookies are used to collect product and purchase information from the pages customers access. Anthropologie may use this combined information for future marketing initiatives to help improve their website presentation and the customers overall shopping experience.

Aesthetics

All of the images within the site are very clear and visually appealing. The photos of the merchandise are taken in order for the customer to view all the details of each garment. All of the aesthetics used on the site are used to help create an in-store experience to the online customer. Descriptions under the merchandise offers the online customer an extensive features of the product.

Marketing Campaign

Merchandise

Anthropologie provides a wide range of assortments. As for apparel, merchandise consists of dresses, pants, jeans, skirts, shorts, dresses, tops, lounge wear, and outerwear.

Tops: $60-150

Dresses: $80-300

Pants/Jeans: $80-200

 

Skirts/Shorts: $70-300


Outerwear: $100-300


Lounge Wear: $50-80


As for accessories, merchandise consists of jewelry, shoes, hair pieces, hats, bags, belts, etc.
Shoes: $70-200

Jewelry: $25-$150  
Other: $20-$200
 


House and Home: bedding, furniture, kitchen, garden, rugs, curtains, etc.

The company carries many collections in their store, both online and in the stores. Some of these brands consist of:

-Made In Kind
-Splendid
-AG
-Citizen of Humanity
-Joe’s Jeans

Supply Chain

Anthropologie falls under the Urban Outfitters Inc.. Urban Outfitters Inc. uses a warehouse management system called Manhattan Associates. By working with MA, the whole company was able to transform its supply chain process and develop long- term solutions. Since working with MA Urban outfitters have seen great progress and have increase productivity and supply chain visibility.

35% Decrease in total labor
80% Decrease in manifesting and invoicing processes
66% Decrease in turn time
60% Increase in restock efficiency

Site vs Brick and Mortar Store

Brick and Mortar:

Each Anthropologie store is a unique expression of the location and its employees. The store offers many different categories such as apparel, house & home, and accessories. The creative window displays catch the attention of customers and inspire them, which helps to create a fun and unimaginative shopping experience. Anthropologie’s main goal within the brick & mortar locations is to create a compelling environment. The apparel concepts inspire the display elements that are crafted at each store. The direction of the store is about the type of mood, color, silhouette, and trend.

Site:

Anthropologie has successfully differentiated their brand through their visual presentation of their merchandise on their website. “The Magazine” was launched through their e-commerce site and it displays all aspects that are inspiring the company, including favorite artists, gardening, travel, and activities.

http://www.anthropologie.com/anthro/category/pack+your+bags+giveaway+guide/anthro-mag-getaway_me.jsp