Friday, May 3, 2013

Company Positioning

Anthropologie is a significant example of lifestyle retailing. The company designs innovative stores that      vibe with the target audience by offering an extensive mix of merchandise and construct unique product displays that incorporate eccentric objects. The emphasis is on creativity. The goal is to offer a product assortment and an environment so compelling and distinctive that the customer feels an connection to the brand and is persuaded to buy.       





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