Brick and Mortar:
Each Anthropologie store is a unique expression of the location and its employees. The store offers many different categories such as apparel, house & home, and accessories. The creative window displays catch the attention of customers and inspire them, which helps to create a fun and unimaginative shopping experience. Anthropologie’s main goal within the brick & mortar locations is to create a compelling environment. The apparel concepts inspire the display elements that are crafted at each store. The direction of the store is about the type of mood, color, silhouette, and trend.
Site:
Anthropologie has successfully differentiated their brand through their visual presentation of their merchandise on their website. “The Magazine” was launched through their e-commerce site and it displays all aspects that are inspiring the company, including favorite artists, gardening, travel, and activities.
http://www.anthropologie.com/anthro/category/pack+your+bags+giveaway+guide/anthro-mag-getaway_me.jsp
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