One major appealing aspect of Anthropologie is the ability to produce luxury merchandise in order to satisfy their customer. Anthropolgie truly understands the wants and needs of their customer, which contributes to the company’s success.
Anthropologie targets women between the ages of 30-40. These women are professional, luxurious, and innovative individuals who portray their creativity through their style.
The company caters to women who value fashion as well as, family, and career. They tend to have interests in travel, the arts, gardening, and reading. Therefore, the company provides products that fulfill their whole life style, including household merchandise.
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