Anthropologie’s current promotional strategy relies heavily on visual merchandising, store atmosphere, and 'word of mouth'. The brand also focuses on promotions through various forms of social media, such as, Facebook, as well as through email promotions and special offers. Anthropologie aims to reach out to a specific target market and create meaningful connections with those customers. One of the greatest strengths of Anthropologie’s promotional strategy is the amount of originality and creativity, which has set the brand apart from its competitors. Innovative displays have created a significant amount of recognition for the brand throughout time. The company's strategy does exceptionally well by creating a solid relationship between the customer and the brand.
No comments:
Post a Comment