The company uses billboards since specific geographic locations may be chosen, which allows these particular ads to be placed in areas occupied by a large majority of the target market. The billboards tend to be placed in areas such as market centers, design districts, and shopping hotspots.
Bus stop advertisements are also used for the purpose of choosing specific locations. These advertisements tend to be used in more city areas in order to attract the target audience living in those areas.
Online advertising is use through trade magazine websites, which ensures that large portions of industry professionals are likely to be exposed to the advertisements. It also allows a direct connection between the advertisement and the Anthropologie website where customers may browse through merchandise. Online advertising also includes ads that are published on Facebook, Twitter, and Instagram.
Promotional flyer are used as a direct marketing tool in which Anthropologie will be able to physically hand out advertisement for the brand, while giving potential customers excess to employees who know information regarding the company and other promotions.
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