CRM

The ultimate goal of the customer relationship management process is to seek and attract new customers, while retaining and continuing to please current customers. Anthropologie uses media throughout its retail website to catch customers attention.

Quick View:
Allows a customer to zoom in on merchandise and view the garment details.

You May Also Like:
This tab shows the customer merchandise similar to item they recently clicked on. This is used as a way to build outfits and cross merchandise other products with the current garment.

Sizing:
Sizing is a key element into purchasing clothes. Anthropologie provides their customer with a sizing conversion chart with each garment.

Along with these features, Anthropologie provides their customers with a review tab for their merchandise. This is based on a 5 star rating system, which helps to connect customers with their purchases. You also have the option to share the review on Facebook or Pintrest to potential customers.