Most companies have websites which obtain basic characteristics including, addressability, interactivity, accessibility, memory, digitalization, and control in order to make the customer’s experience as best as it could be.
Addressability:
-Account
-Basket
-Sign In
-Wish List
-Order Status
-Special features, such as ”You May Also Like”
Interactivity:
-Customer Reviews
-5 Star Rating
s
-Share Review on: Facebook & Tumblr
-Access to “pin” on Pinterest
Memory:
-Information is obtained and saved through customers billing or email information
Control:
-Search engine
- Shop by category, including size, price range, and product
Accessibility:
-Privacy & Security
-Contact Us
-Help
-Store Locator
-Shop the catalogue
- E-mail sign up
-The Magazine
Digitalization:
-Digital Zoom-Link to open product image in larger window
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